The Ultimate Interactive Personalised Marketing Course

Training about how to use LeadsHook.
You'll learn...
* How to plan and execute high return on investment interactive personalised marketing campaigns.
* How to use Market Sophistication & Product Awareness (inspired by Gene Schwartz) to address many different segments
* What persuasion techniques seem to work almost always!

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Module 1 Introduction to LeadsHook
Unit 1 Introduction To LeadsHook Training Courses
Unit 2 Introduction to the User Interface
Unit 3 The LeadsHook Decision Tree Canvas
Unit 4 Create Your First Decision Tree In 5 Minutes!
Module 2 Using the Power of Decision Trees
Unit 1 What Does LeadsHook Actually Do...
Unit 2 Understanding LeadsHook
Unit 3 Understanding The Data Capture 'Machine'
Unit 4 How LeadsHook Helps You Save Money & Make Money!
Unit 5 Use Awesome Customer Experiences to Create a 'Moat' Around Your Business
Unit 6 How to Uncover Hidden Markets
Unit 7 4 Must-See Decision Trees
Module 3 Planning Your Marketing Campaign
Unit 1 Digital Sumo Live 2017
Module 4 Execute Fast -- Using LeadsHook Software
Unit 1 LeadsHook Cheatsheet
Unit 2 Control Your Costs -- Using Your 'Impressions' Wisely
Unit 3 How to Create Your Decision Tree Without Getting Overwhelmed
Unit 4 Does the Order of Nodes Matter?
Unit 5 Node Options
Unit 6 Understanding Node Entry & Exit
Unit 7 Deploying Your Decision Tree
Unit 8 Understanding the Icons Listed in the Decision Tree User-Interface
Unit 9 Enhance your Decision Tree with Images
Unit 10 Enhance your Decision Tree with Video
Unit 11 Creating & Using Call-To-Action Buttons
Unit 12 Understanding the Power of Custom Fields
Unit 13 Using the Power of Custom Fields
Unit 14 How to Pass Data Into and Out of LeadsHook using Custom Fields
Unit 15 No Need to Add a Custom Field to Use it
Unit 16 Secret of the Sum+ Capability (Number Field Feature)
Unit 17 Using Image & Video Custom Fields [Unique to LeadsHook]
Unit 18 Using Calculated Custom Fields [Unique to LeadsHook]
Unit 19 How to Capture Data From Custom Fields Inside the Text Editor
Unit 20 How to Add Images & Video Inside the Text Editor
Unit 21 Integrate Your Email Service Provider & CRM
Unit 22 ‘Set & Forget’ Field Mapping For Automated Data Transfer To Your CRM or Email Service Provider
Unit 23 Use the Power of 'Accumulated' Tags to Automatically Create Market Segments
Unit 24 How to Add a Progress Bar to Your Decision Trees
Unit 25 How to Create a Valuable Customer Experience With Charts (ZERO Coding!)
Unit 26 How to Include Everybody's Scores on the Same Chart!
Unit 27 How to Add Sliders for Great Usability When Asking for Numerical Values
Module 5 Build Your Decision Tree
Unit 1 Creating Decision Trees - Introduction
Unit 2 Creating Decision Trees - Start Pages Node
Unit 3 Creating Decision Trees - Q&A Node - Multiple Choice Question
Unit 4 Creating Decision Trees - Q&A Node - Checkbox Question
Unit 5 Creating Decision Trees - Q&A Node - Text & Text Block
Unit 6 Creating Decision Trees - Q&A Node - Number & Mobile
Unit 7 Creating Decision Trees - Q&A Node - Information
Unit 8 Creating Decision Trees - Adding Multiple Questions Per Node
Unit 9 Creating Decision Trees - Adding Multiple Questions Per Node (Table Format)
Unit 10 Creating Decision Trees - Forms Node
Unit 11 Creating Decision Trees - Decision Node
Unit 12 Creating Decision Trees - Results Page Node
Unit 13 Creating Decision Trees - ESP Node
Unit 14 Creating Decision Trees - Changing the Look & Feel of Your Decision Trees
Unit 15 Creating Decision Trees - Changing The Look & Feel (Step by Step Example)
Unit 16 Creating Decision Trees - Changing The Look & Feel Using Scripts & CSS (ADVANCED)
Unit 17 Creating Decision Trees - Delay Payoff by Delivering Dynamically Generated Lead Magnets via Email
Unit 18 Creating Decision Trees - Testing Your Decision Trees Quickly & Easily
Module 6 Customer Relevancy - Building Interactive & Dynamically Generated Content
Unit 1 Results Pages & Results - Introduction
Unit 2 Results Pages & Results - Results Link
Unit 3 Results Pages & Results - How to Use a Results Link (Step-by-Step Example)
Unit 4 Results Pages & Results: How to display the Results Link {rlink} and Results Link PDF {rlink_pdf} on your website (NOT on leadshook.io domain)
Unit 5 Results Pages & Results - Results Display Method - Accumulated Results
Unit 6 Results Pages & Results - Results Display Method - Unique Result
Unit 7 Results Pages & Results - Results Display Method - Points Table
Unit 8 Results Pages & Results - Results Display Method - Unique Results & Groups
Unit 9 Results Pages & Results - Using Decision Nodes To Create Results Pages
Unit 10 Results Pages & Results: How to Create a PDF of Your Results Page
Unit 11 Results Pages & Results: How to Delay Showing your Results Page
Module 7 Email Service Provider & CRM Integrations
Unit 1 How to Integrate Active Campaign
Unit 2 How to Integrate Aweber
Unit 3 How to Integrate GetResponse
Unit 4 How to Integrate InfusionSoft
Unit 5 How to Integrate MailChimp
Unit 6 How to Integrate with Drip
Unit 7 How to Integrate Zapier
Module 8 Add Virality to Your Decision Tree
Unit 1 How to Add 'Virality' to Your Decision Trees
Module 9 All About Leads
Unit 1 Analysing Captured Leads
Unit 2 How to use LeadsHook as a Lead Distribution System
Module 10 Analytics & Tracking
Unit 1 Analytics & Tracking - Understanding the Real Reason for Tracking -- it's not conversions! [WATCH ME FIRST]
Unit 2 Analytics & Tracking Overview - Understanding 3 Levels of Tracking
Unit 3 Analytics & Tracking - Quick & Pain-Free Cross-Domain Google Analytics Tracking
Unit 4 Analytics & Tracking - Setup Your Tracking in Google Analytics and Facebook in 5 Mins Or Less [GTM Version]
Unit 5 Analytics & Tracking - Add Adwords Conversions tracking code [Non-GTM Version]
Unit 6 Analytics & Tracking - Installing & Using a Facebook Pixel
Unit 7 Analytics & Tracking - Advanced Tracking Using Facebook Events
Unit 8 Analytics & Tracking - Advanced Browser Tracing [GEEK ALERT!]
Unit 9 Analytics & Tracking – How to Update Your Existing GTM Container with LeadsHook Tags
Unit 10 Analytics & Tracking - Firing Facebook Events from LeadsHook and How to Analyse Inside Facebook Business Manager
Module 11 Marketing Your Decision Trees
Unit 1 Positioning your Decision Trees - Words to Describe Your Decision Trees
Unit 2 Where Do Decision Trees Fit Into Your Marketing
Module 12 Data Driven Marketing
Unit 1 How to gain insights about your market using filters
Unit 2 How to gain insights about your market using pivot tables
Module 13 Create A Chat Bot That Lives On Your Website
Unit 1 How to Create Your Very Own Chat Bot