Your Results
, there are 3 main factors that contribute to campaigns needlessly failing because of tracking…
At this moment, you’re currently spending around $
#1) Fraud & Fake Traffic (~35% of traffic)*
#2) Outside of Geo Area Traffic (~30% of traffic)**
#3) Not Using Enhanced Tracking & Serverside Tracking (~30% more conversions recorded)***
* Internal tracking tests of LeadsHook Users uncovered 35% Avg of tracking is fraud traffic from bots and human sources.
** Through user testing, on average, 30% of traffic comes from non-designated Geo locations.
*** Combined research from Facebook and external platform cumulative 30% more conversion recorded through Enhanced & Serveside Tracking.
From your answers regarding your current setup, if you address just some of the issues above.
For your exact number of conversions, this means you could reduce your current monthly Ad spend to $ – $ with Tracking alone.
This means you’re putting this back in your pocket every month.
$ to $
Or, to put it another way, between $ and $ every year.
And even with possible fluctuations in your numbers because of traffic sources, country, and vertical, these numbers are shocking.
But even more shocking is the reality of Tracking and Analytics across the whole online industry.
How bad is it?
See this image below of our test Pixel “Testing 2” here at LeadsHook.
It’s used as an example in our Knowledge Base to show new users how to set up a simple pixel.
And this same pixel, even today, is still getting a ton of traffic.
This could be down to a mistake or just sloppiness…
No matter what the problem is…These marketers are getting false numbers, and as a result, any decisions they make are based on skewed results.
This means they could potentially be throwing money down the drain on AD spend.
Or even giving up early on winning campaigns.
In short…
You can no longer just delegate and forget!
Because when conversion tracking breaks, you can see the number of leads generated drop (and cost per acquisition skyrocket) within a few days.
There is no choice but to have a working knowledge of tracking and analytics.
– So you can verify your tracking is set up correctly!
– How can you verify unless you know the fundamentals…
At, LeadsHook our users are generally the smartest and most technically savvy.
And it shows…
As a number of users are spending over US$1M per month… and up to… $20M per month.
These marketers who are spending millions per month don’t have tracking weaknesses…
And those who want to scale shouldn’t have either.
The fastest way to build the same capability is with a proven practitioner whose knowledge covers every aspect of marketing.
Introducing…
While this course can get you to a fairly high level if you want…
It will also give you great working knowledge so you can fix issues and, more importantly, verify the work being done.
And, perhaps for the first time, critically evaluate who you want to hire so you know you won’t have tracking issues in the future.
Yeah, this course is awesome – 100% recommend it too.
Tom Blake
What Is This Course About?
What is the cost of NOT sending tracking signals to Google and FB’s AI machines?
If you’re wasting your precious time and finite enthusiasm on techie issues, then read on…
We recently analyzed the tickets we get…and can clearly see what the most common issue is…
Tracking & Analytics
Honestly, we are tired of seeing so many businesses not tracking properly.
This stuff is not difficult if it’s learnt from the fundamentals.
Nothing stops and breaks more campaigns than this one thing.
We’ll start from ground zero, and I’ll assume you know nothing.
Then we’ll build it up there and cover every aspect of tracking…
- Google Tag Manager
- Google Analytics 4 (Client & Serverside)
- Google Ads Conversions
- Bing
- Facebook (Clientside & Serverside)
- TikTok
- OutBrain
- Snapchat
- Taboola
- Quora
I know I’m late to the game…Feeling like I’ve found a hidden treasure.
Perfect timing Nik created a new Tracking SOS course
I bought it a few days ago and caught up to day 3.
I’m not familiar at all with GTM, so this will be a real time and money saver.
Week 3, and it already feels like a Masters’s level education or Blue belt if you like BJJ.
Tommy Lentsch
Why Is This Course Even Needed?
We’ve seen projects delayed by months because they’re stuck in techie wilderness not knowing who to hire or having the technical skills to check if work had been done as expected.
Or worse…
Hire so-called ‘experts’ and spend $700-$2k for each fix!
And do it multiple times, costing you thousands in direct costs, and even more, because when your campaign is sitting in limbo, it does NOT make money.
Ask yourself…
What’s your daily loss of revenue when a campaign is NOT Live?
Quick shout out to Nik Thakorlal for pulling together the Tracking SOS program. Great program worth every penny. It’s not to late to sign up and learn how to get the very best out of your paid and organic campaigns. Thank You Nik!
Roel Hoekstra
Don’t Get Frozen In Marketing Purgatory…
This is where you can see, smell and almost touch the LIVE button that unleashes your campaign, but you can’t go live because tracking is not working!
If this is you, then you could be leaving a lot of money on the table even if you have a profitable campaign.
It’s time for you to decide if the opportunity cost of not sending accurate conversion signals for your ads is worth it…
Because if you’re not:
With skewed numbers, you’re probably prematurely killing profitable campaigns!
The conversion pixel events give FB and Google (and all other ad networks) insights so their AI systems will never find your most profitable leads and customers in the fastest possible time.
However, when you join us on Tracking SOS, this technical handicap isn’t a problem anymore.
Do You Really Need Proper Tracking?
Well… you can think about it for as long as you wish at least…
…until the hard truth hits you like a mad train with broken brakes.
Just finished the first session of the SOS Tracking course.
I already have 100X the investment worth of unimaginable secrets.
One takeaway from the very first module – you need to add a separate section in your P&L for sloppy tracking…
… and this section will have negative figures unless…
You sign up for the LeadsHook Tracking SOS Course.
BTW My lizard brain (which wants domination) tells me not to post this one…
Zhivko Stoychev
Tracking SOS Course Outline
Module 0: Tracking SOS: Why Was This Course Created
0.1. 9 Reasons why this course was created NOW
0.2. 7 Key outcomes you can gift yourself
Module 1: Why Not Tracking Could Easily Mean Losing Your Shirt!
1.1. Understanding online tracking and its role in digital marketing
1.2. How tracking helps improve profitability and customer understanding
1.3. Identifying key performance indicators (KPIs) for your business
1.4. Finance 101: Understanding the Difference Between Accruals vs Cash Basis
1.5. Bonus #2: Business vs Marketing Tracking: How to Avoid a Business-Killing $600,000 Mistake!
Module 2: Quickly & Easily Lose Your Fear Of Tracking
2.1. Overview of tracking technologies: cookies, pixels, and tags
2.2. Navigating JS Console
2.2. First-party vs. third-party cookies
2.3. Client-side vs. server-side tracking
2.4. URL parameters & custom fields
Module 3: GPT4: Say Hello to Your $20 Per Month World Class Developer!
3.1. Understanding the Universal Structure of Prompts
3.2. Example: Getting Ads Created That Don’t Suck (or Reek of AI from a Mile Away!)
3.3. How We’ll Be Using GPT4 Throughout This Course
Module 4: Quick & Easy Foundational Techie Skills
4.1. Setting Up Your Tracking Environment
4.2. Client Side tracking & tracing
4.3. Server Side tracking & tracing
Module 5: How to Make Google Tag Manager (GTM) Perform Like a Lapdog
5.1. Introduction to Google Tag Manager
5.2. Understanding the data layer and its role in tracking
5.3. Using the dataLayer like a pro.
5.3. Creating, configuring, and deploying tags with GTM
5.4. Creating triggers and variables
5.5. Debugging and previewing GTM implementation
Module 6: Understanding Events… And You’ve Pretty Much Graduated to Tracking Grandmaster Level!
6.1. Introduction to Event tracking and its importance in digital marketing
6.2. Understanding Events for Tracking vs. Conversions vs Audiences
6.3. Implementing event tracking with Google Tag Manager
6.4. Analyzing & viewing event data to optimize user experience and conversions
Module 7: Understanding the Universal Pattern for Tracking
7.1: What is the Universal Pattern for Tracking
7.2 Understanding the Irrelevance of Tracking Pages
7.3. Why Tracking Events is All that Matters
7.4. Tracking Embeds
7.5. Tracking Multiple Domains
7.6. LeadsHook Decision Trees & Its Tracking Options
Module 8: Secret Free Audience Insights No One Is Using… (Madness)!
8.1. Understanding the importance of audience insights in online tracking
8.2. Introduction to popular audience insights tools
8.3. Utilizing audience insights tools to refine marketing strategies and optimize user experience
8.4. Integrating audience insights tools with other tracking platforms
Module 9: Understanding & Setting Up Conversions Tracking
9.1. Implementing event tracking in various ad networks (summary only)
– Google Analytics 4
– Facebook tracking
– TikTok tracking
– Twitter Ads
– LinkedIn Ads
– Pinterest Ads
– Snapchat Ads
– Bing Ads
– Now it’s getting boring! 
9.2. Strategic Conversions Tracking – It’s not always about the thank you page!
9.3. Implementing conversion tracking with Google Tag Manager
9.4. In Depth Google Tag Manager Variables & Triggers
Module 10: Why You Should Consider Using Other Tracking Solutions
10.1. The Central Warehouse of Your Data
10.2. Using PostHog as an Example of Setting Up Any Other Tracking Tool
10.3 CustomerLabs.com
Case Study: Solving a Complex Tracking Issue in 5 Minutes Instead of Days or Never!
Module 11: Executing Your Tracking Strategy
11.1.0: Getting Organized
11.1 2 Ways to Install Base Pixel
11.2 2 Ways to Fire Events
11.2.1 Firing Tracking & Ad Platforms’ Events
11.2.2 Firing events into dataLayer
11.3 Building Your GTM Container (Firing Tracking & Ad Platform Events)
11.4 Building Your GTM Container (Firing dataLayer Events)
11.5 Adding in Ad Networks & Tracking Scripts
11.5.1 Google Analytics 4
11.5.2. Google Ads
11.5.3. Facebook Ads
11.5.4. Microsoft Ads
11.5.5. Twitter Ads
11.5.6 LinkedIn Ads
11.5.7. Snapchat Ads
11.5.8. Pinterest Ads
11.5.9. Outbrain Ads
11.5.10 Taboola Ads
11.5.11 TikTok Ads
11.5.12. CustomerLabs
11.5.13. PostHog
11.6.1 Javscript Variables
Module 12: Setting Up and Configuring Google Analytics 4 (GA4)
12.1. Introduction to Google Analytics 4
12.2. BUG Alert! Transitioning from Universal Analytics to GA4
12.3 Testing & Confirming Google Analytics setup
Module 13: Setting Up and Configuring Google Ads
13.1. Introduction to Google Ads Tracking
13.2. Setting up Google Ads conversion tracking
13.3. Testing & Confirming Google Ads conversion tracking
Module 14: Facebook Tracking and Conversions
14.1. Introduction to Facebook Tracking
14.2. Setting up Facebook conversion tracking
14.3. Testing & Confirming Facebook conversion tracking
Module 15: TikTok Tracking
15.1. Introduction to TikTok Tracking
15.2. Setting up TikTok conversion tracking
15.3. Testing & Confirming TikTok conversion tracking
Module 16: Twitter Ads
16.1. Introduction to Twitter Ads tracking
16.2. Setting up Twitter Ads conversion tracking
16.3. Testing & Confirming Twitter Ads conversion tracking
Module 17: LinkedIn Ads
17.1. Introduction to LinkedIn Ads Tracking
17.2. Setting up LinkedIn conversion tracking
17.3. Testing & Confirming LinkedIn conversion tracking
Module 18: Microsoft (Bing) Ads
18.1. Introduction to Microsoft Tracking
18.2. Setting up Microsoft conversion tracking
18.3. Testing & Confirming Microsoft conversion tracking
Module 19: SnapChat Tracking
19.1. Introduction to SnapChatTracking
19.2. Setting up Snapchat conversion tracking
19.3. Testing & Confirming SnapChat conversion tracking
Module 20: Pinterest Tracking
20.1. Introduction to Pinterest Tracking
20.2. Setting up Pinterest conversion tracking
20.3. Testing & Confirming Pinterest conversion trackingg
Module 21: Outbrain Tracking
21.1. Introduction to Outbrain Tracking
21.2. Setting up Outbrain conversion tracking
21.3. Testing & Confirming Outbrain conversion tracking
Module Module 22: Taboola Tracking
22.1. Introduction to Taboola Tracking
22.2. Setting up Taboola conversion tracking
22.3. Testing & Confirming Taboola conversion tracking
Module 23: Reddit
23.1. Introduction to Reddit Tracking
23.2. Setting up Reddit conversion tracking
23.3. Testing & Confirming Reddit conversion tracking
Module 24: Quora
24.1. Introduction to Quora Tracking
24.2. Setting up Quora conversion tracking
24.3. Testing & Confirming Quora conversion tracking
Module 25: Ringba
25.1. Introduction to Ringba Tracking
25.2. Setting up Ringba conversion tracking
25.3. Testing & Confirming Ringba conversion tracking
Module 26: Advanced Tracking Concepts
26.1: JavaScript Variables
Module 27: Demystifying Serverside Tracking
27.1. What is Serverside Tracking?
27.2 What makes serverside ‘appear’ tracking complex?
27.3 Different Flavors of Serverside Tracking
27.4 The Easy Way to Navigate Different Authorization Protocols
27.4 Tools of the Trade (Insomnia & Webhook.site).
27.5. Serverside Communications
27.5.1 Sending API/Webhooks Requests
27.5.2 Receving API/Webhooks Responses
27.6 Data Formats:
27.6.1 Form
27.6.2 XML
27.6.3 JSON
27.7 Get CHATGPT to help explain API documentation
Module 28: Ad Networks, Tracking Platforms & Their Serverside Tracking Flavor(s)
28.1. Server Side GA4
28.2. Google Ads Server Side
28.3. Facebook Server Side Tracking
28.4 TikTok Serverside
28.5 Pinterest Serverside
28.6 Snapchat
28.7 LinkedIn
28.8 Taboola
28.9. Microsoft Ads
28.10. Outbrain Ads
28.11 Taboola Ads
28.12 Quora
28.13 Reddit
Module 29: Setting Up and Configuring Google Analytics 4 (GA4)
29.1. Introduction to Google Analytics 4
29.2. BUG Alert! Transitioning from Universal Analytics to GA4
29.3. Setting up GA4 and understanding its interface
29.4. Configuring events, conversions, and user properties in GA4
29.5. Setting up goals and events in Google Analytics
29.6. Analyzing data in GA4 and leveraging its advanced features
29.7. Visualizing Your Data & Funnels
29.8. Advanced Google Analytics tracking
– Enhanced conversions
– Offline conversions
Module 30: Final Project and Course Wrap-up
30.1. Applying your learning: Creating a comprehensive tracking strategy for your business
30.2. Course summary and key takeaways
30.3. Next steps for continued learning and growth
Module 31: Bonus #1 Conversion Boosting” Webinar (Discover More Below)
Module 33: Bonus #3 Lifetime Access To Exclusive Tracking SOS Group
(Discover More Below)
What price 12 hours of Nik’s time, expertise and knowledge on everything from accounting to tracking to copy and all points in between? Priceless. For everyone else… there’s regret.
Mark Mottershead
BONUS #1: A Special “Conversion Boosting” Webinar
- The number #1 mover of conversions that’s got nothing to do with your decision tree, ads, or even landing pages.
- A weird place to add your forms (yes, forms) that are getting good results. It’s not in the usual place! (This conversion booster is easily worth many more times the investment of this vital course.)
- How to add silky smooth copy elements that get compliance when it comes to giving you email and phone details and verification. (The boost in contact rates alone dwarfs the price of this training.)
BONUS #2: Tracking & Page Speed Mastery
Making sure your site isn’t slow and bloated with unnecessary tracking should be a priority.
As page speed is an important factor in getting your website being ranked highly on Google, and even more crucial when it comes to lowering your CPC on your paid traffic…
(A recent study from House Of Performance reported a 36% LOWER CPC when their client’s page speed was optimized)
In Bonus 2, you’ll be given the steps make sure your site is tracking with speed in mind, so you’re not eating into your profits and stopping you reaching the top in search results.
BONUS #3: Lifetime Access To Exclusive Tracking SOS Group
Even though Tracking SOS will leave no questions unanswered…
If something does come up about your planning, implementation, strategy, or anything tracking related at all, you’ll find your answer in the Tracking SOS Users group
It’s like having a group of tracking experts (worth thousands of dollars) on hand to solve any tracking issues…
All just a click away!
Your Investment
- Being able to quickly and easily adjust, fix and verify small tracking issues
- No longer waiting for hours or even days before your tracking is fixed and paying for the hundred or even thousands of dollars for the privilege
- Never sitting around twiddling your thumbs and crossing your fingers, hoping your tracking is set up properly in the first place
- Having peace of mind, you’re not needlessly throwing money down the drain month after month and getting the most accurate tracking data to make your business decisions.
All for around the cost of just ONE Google Tag Manager job with Server Side tracking.
The investment for this course is only US $999.
When you take into account with poor tracking :
- CPLs are higher as your campaigns are not getting optimized by your paid traffic platforms.
- Campaigns that could be profitable are being shut off early.
- You’re paying out for expensive $100 dollar-an-hour ‘experts’ for solutions and waiting days for them to happen instead of you or your team fixing it in minutes for free.
Oh, and you’re gaining a lifelong skill that you’ll apply to every business, and use data to scale them faster than you have previously.
So, if you value your time and Ad spend, then this course is practically free.
(Note: We do not have a Money back Guarantee with this course. Please check the FAQ’s why.)
Your Tracking SOS Investment Will Be 100% Covered In Only Days
The investment for Tracking SOS is only $999 US.
But when you take into account poor tracking :
- CPCs are higher as your campaigns are not getting optimized by your paid traffic platforms
. - Campaigns that could be profitable are being shut off early.
- You’re paying out for expensive $100 dollar-an-hour ‘experts’ for solutions and waiting days for them to happen instead of you or your team fixing it in minutes for free.
- You’re gaining a lifelong skill that you’ll apply to every business and use data to scale them faster than you have previously.
Oh, and most importantly, when you factor in the first month’s minimum savings of $ when you or your team execute what you’ve learned.
It will take you just Days to pay it off 100%.
And after that $ is going back into your pocket every month.
This is why we believe $999 is an extremely fair price.
(Note: We do not have a Money back Guarantee with this course. Please check the FAQ’s why.)
Your Instructor
Nik Thakorlal is the founder of LeadsHook – a marketing personalization software. He develops technologies to automate persuasion and digital marketing campaigns.
Nik ended up with a business where lead generation and sales were inconsistent.
This resulted in LeadsHook – which allows its users to learn about your market in real-time to present the most appropriate message or offer to take the next step.
LeadsHook has provided an amazing opportunity to discover how businesses are generating leads and sales.
After creating, reviewing, and consulting with over 4000 campaigns, Nik has developed a capability to generate leads at scale using survey funnels and decision trees to deliver personalized scorecards, charts, reports, offers, sales messages, and content.
He’s helped clients generate thousands of leads per day using his decision tree tools and strategies.
Nik has a degree in mathematical finance with a background in investment management and approaches marketing and persuasion as a trading system that produces winners.
He specializes in building scale and capacity for rapid growth so a business can be packaged up for sale.
The course and Nik’s teaching is 2nd to none. The distinctions between 1st and 3rd party cookies and server-side tracking alone, which I work in, have never been explained more clearly than by Nik. I’ve used tracking services that are $1,000 per month recurring for clients. I think those days will be over soon.
John Gallagher
What's Tracking SOS Worth To You…
By the end, you’ll be able to call yourself an expert and never have to doubt your tracking is set up correctly again…
However, where Tracking SOS really differs from other tracking training.
It’s built around Your Marketing Goals…(and not just teaching for the sake of teaching.)
Meaning you come away with actionable skills that will translate into real revenue.
So, if you’re wasting your precious time and finite enthusiasm on techie issues, you can learn to join us on Tracking SOS by clicking the button below.
FAQ's - Tracking SOS In A Nutshull
Ok, well, it’s a misconception that Tracking is just to ‘KNOW’ your numbers.
Yes, that’s part of it…
But more importantly, when your Tracking is off, you’re not feeding the tracking signals back into the paid traffic platform A.I…
…Which means they’re not optimizing your campaigns for you…
…you’ll have higher CPCs (Cost Per Click)…
…you’re paying more for traffic in the first place…
And campaigns that COULD be profitable (but look like they are losers) and are shut off prematurely.
Meaning you could be flushing revenue down the drain.
AND…
When your Tracking isn’t accurate; you can’t make important business strategy decisions because they’ll be based on skewed data.
See what I mean?
Getting your tracking right isn’t a luxury; it’s necessary for any business wanting to scale.
100% it’s for you!
Don’t think for one second you’re alone. Most business owners sit on the creative side instead of the techie side of the business.
This is the Norm.
This is why the 30 Modules in Tracking SOS are put together in such a way you’ll understand the concepts first before we even touch GTM containers or Pixels…
That way, whatever platform you use, you’ll find it child’s play to track whatever event you need to make intelligent, data-backed marketing decisions resulting in actual revenue.
(And even if you are comfortable with Tracking, this will give you a whole new understanding of what’s possible outside of just copy and pasting a Facebook and Google Pixel)
At the end of Tracking SOS, you’ll be skilled in the following:
– Google Tag Manager,
– Google Analytics 4 (Client & Serverside)
– Google Ads Conversions
– Bing
– Facebook (Clientside & Serverside)
– TikTok
– OutBrain
– Snapchat
– Taboola
– Reddit
– Quora
– Twitter
– LinkedIn
– Pinterest
– Ringba (New addition for pay per call marketers!)
– Customer Labs
– PostHog
– Hyros
– CPV Labs for affiliate tracking.
– And More
Listen, we know your team, internal or external, but just because they say everything is being tracked properly doesn’t mean it is.
They are only human…They can make mistakes.
But it’s not their business and profits on the line…
It’s yours!
By all means, use a team if that’s your business structure, but knowing Tracking inside out so that you can verify their work, could save you Tens of Thousands of dollars in the future.
Otherwise, you’re blindly trusting them with the future of your business.
I know it sounds dramatic, but it’s true.
Yeah, of course. Our goal is to get your Tracking on point and stop losing conversions.
It’s up to you who’s the best person to do that.
With all due respect, it isn’t.
Not, when you take into account with poor tracking :
- CPLs are higher as your campaigns are not getting optimized by your paid traffic platforms.
- Campaigns that could be profitable are being shut off early.
- You’re paying out for expensive $100 dollar-an-hour ‘experts’ for solutions and waiting days for them to happen instead of you or your team fixing it in minutes for free.
Oh, and you’re gaining a lifelong skill that you’ll apply to every business, and use data to scale them faster than you have previously.
When you look at it like that, we think it’s an extremely fair price.
I’m afraid not.
We do not offer a refund or Guarantee with Tracking SOS.
Let me explain why.
Tracking SOS is the most complete course for marketers who want to separate themselves from their competition by optimizing their tracking.
We also know Tracking properly is essential to get your business to scale.
So, by offering a money-back guarantee, we’re giving you the option to not follow through.
We WANT you to succeed, so we offer no refunds.
And secondly….there are a few bad apples out there who see no problem in buying a course, taking the material, and then asking for a refund.
Apart from being wrong, it’s unfair to those genuine people who invest their hard-earned money to upgrade their skills.
So, with that in mind, if you’re not 100% sure this Tracking SOS is for you, please don’t buy it.
Ok, well, it’s a misconception that Tracking is just to ‘KNOW’ your numbers.
Yes, that’s part of it…
But more importantly, when your Tracking is off, you’re not feeding the tracking signals back into the paid traffic platform A.I…
…Which means they’re not optimizing your campaigns for you…
…you’ll have higher CPLs (Cost per Lead)…
…you’re paying more for traffic in the first place…
And campaigns that COULD be profitable (but look like they are losers) and are shut off prematurely.
Meaning you could be flushing revenue down the drain.
AND…
When your Tracking isn’t accurate; you can’t make important business strategy decisions because they’ll be based on skewed data.
See what I mean?
Getting your tracking right isn’t a luxury; it’s necessary for any business wanting to scale.
Yeah, of course. Our goal is to get your Tracking on point and stop losing conversions.
It’s up to you who’s the best person to do that.
100% it’s for you!
Don’t think for one second you’re alone. Most business owners sit on the creative side instead of the techie side of the business.
This is the Norm.
This is why the 19 Modules in Tracking SOS are put together in such a way you’ll understand the concepts first before we even touch GTM containers or Pixels…
That way, whatever platform you use, you’ll find it child’s play to track whatever event you need to make intelligent, data-backed marketing decisions resulting in actual revenue.
(And even if you are comfortable with Tracking, this will give you a whole new understanding of what’s possible outside of just copy and pasting a Facebook and Google Pixel)
Listen, we know your team, internal or external, but just because they say everything is being tracked properly doesn’t mean it is.
They are only human…They can make mistakes.
But it’s not their business and profits on the line…
It’s yours!
By all means, use a team if that’s your business structure, but knowing Tracking inside out so that you can verify their work, could save you Tens of Thousands of dollars in the future.
Otherwise, you’re blindly trusting them with the future of your business.
I know it sounds dramatic, but it’s true.
Listen, we know your team, internal or external, but just because they say everything is being tracked properly doesn’t mean it is.
They are only human…They can make mistakes.
But it’s not their business and profits on the line…
It’s yours!
By all means, use a team if that’s your business structure, but knowing Tracking inside out so that you can verify their work, could save you Tens of Thousands of dollars in the future.
Otherwise, you’re blindly trusting them with the future of your business.
I know it sounds dramatic, but it’s true.
With all due respect, it isn’t.
Not, when you take into account if tracking practices are :
- – CPLs are higher as your campaigns are not getting optimized by your paid traffic platforms.
- Poor Tracking could mean campaigns that could be profitable are being shut off early.
- You’re paying out for expensive $100 dollar-an-hour ‘experts’ for solutions and waiting days for them to happen instead of you or your team fixing it yourself in minutes for free.
- You’re investing in a skill set that you’ll apply to every business so you can use data to scale them faster than you have previously.
When you look at it like that, we think it’s an extremely fair price.