Training about how to use LeadsHook. You'll learn... * How to plan and execute high return on investment interactive personalised marketing campaigns. * How to use Market Sophistication & Product Awareness (inspired by Gene Schwartz) to address many different segments * What persuasion techniques seem to work almost always!

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Module 1 Introduction to LeadsHook
Unit 1 Introduction To LeadsHook Training Courses  
Unit 2 Introduction to the User Interface  
Unit 3 The LeadsHook Decision Tree Canvas  
Unit 4 Create Your First Decision Tree In 5 Minutes!  
Module 2 Using the Power of Decision Trees
Unit 1 What Does LeadsHook Actually Do...  
Unit 2 Understanding LeadsHook  
Unit 3 Understanding The Data Capture 'Machine'  
Unit 4 How LeadsHook Helps You Save Money & Make Money!  
Unit 5 Use Awesome Customer Experiences to Create a 'Moat' Around Your Business  
Unit 6 How to Uncover Hidden Markets  
Unit 7 4 Must-See Decision Trees  
Module 3 Planning Your Marketing Campaign
Unit 1 Digital Sumo Live 2017  
Module 4 Execute Fast -- Using LeadsHook Software
Unit 1 LeadsHook Cheatsheet  
Unit 2 Control Your Costs -- Using Your 'Impressions' Wisely  
Unit 3 How to Create Your Decision Tree Without Getting Overwhelmed  
Unit 4 Does the Order of Nodes Matter?  
Unit 5 Node Options  
Unit 6 Understanding Node Entry & Exit  
Unit 7 Deploying Your Decision Tree  
Unit 8 Understanding the Icons Listed in the Decision Tree User-Interface  
Unit 9 Enhance your Decision Tree with Images  
Unit 10 Enhance your Decision Tree with Video  
Unit 11 Creating & Using Call-To-Action Buttons  
Unit 12 Understanding the Power of Custom Fields  
Unit 13 Using the Power of Custom Fields  
Unit 14 How to Pass Data Into and Out of LeadsHook using Custom Fields  
Unit 15 No Need to Add a Custom Field to Use it  
Unit 16 Secret of the Sum+ Capability (Number Field Feature)  
Unit 17 Using Image & Video Custom Fields [Unique to LeadsHook]  
Unit 18 Using Calculated Custom Fields [Unique to LeadsHook]  
Unit 19 How to Capture Data From Custom Fields Inside the Text Editor  
Unit 20 How to Add Images & Video Inside the Text Editor  
Unit 21 Integrate Your Email Service Provider & CRM  
Unit 22 ‘Set & Forget’ Field Mapping For Automated Data Transfer To Your CRM or Email Service Provider  
Unit 23 Use the Power of 'Accumulated' Tags to Automatically Create Market Segments  
Unit 24 How to Add a Progress Bar to Your Decision Trees  
Unit 25 How to Create a Valuable Customer Experience With Charts (ZERO Coding!)  
Unit 26 How to Include Everybody's Scores on the Same Chart!  
Unit 27 How to Add Sliders for Great Usability When Asking for Numerical Values  
Module 5 Build Your Decision Tree
Unit 1 Creating Decision Trees - Introduction  
Unit 2 Creating Decision Trees - Start Pages Node  
Unit 3 Creating Decision Trees - Q&A Node - Multiple Choice Question  
Unit 4 Creating Decision Trees - Q&A Node - Checkbox Question  
Unit 5 Creating Decision Trees - Q&A Node - Text & Text Block  
Unit 6 Creating Decision Trees - Q&A Node - Number & Mobile  
Unit 7 Creating Decision Trees - Q&A Node - Information  
Unit 8 Creating Decision Trees - Adding Multiple Questions Per Node  
Unit 9 Creating Decision Trees - Adding Multiple Questions Per Node (Table Format)  
Unit 10 Creating Decision Trees - Forms Node  
Unit 11 Creating Decision Trees - Decision Node  
Unit 12 Creating Decision Trees - Results Page Node  
Unit 13 Creating Decision Trees - ESP Node  
Unit 14 Creating Decision Trees - Changing the Look & Feel of Your Decision Trees  
Unit 15 Creating Decision Trees - Changing The Look & Feel (Step by Step Example)  
Unit 16 Creating Decision Trees - Changing The Look & Feel Using Scripts & CSS (ADVANCED)  
Unit 17 Creating Decision Trees - Delay Payoff by Delivering Dynamically Generated Lead Magnets via Email  
Unit 18 Creating Decision Trees - Testing Your Decision Trees Quickly & Easily  
Module 6 Customer Relevancy - Building Interactive & Dynamically Generated Content
Unit 1 Results Pages & Results - Introduction  
Unit 2 Results Pages & Results - Results Link  
Unit 3 Results Pages & Results - How to Use a Results Link (Step-by-Step Example)  
Unit 4 Results Pages & Results: How to display the Results Link {rlink} and Results Link PDF {rlink_pdf} on your website (NOT on leadshook.io domain)  
Unit 5 Results Pages & Results - Results Display Method - Accumulated Results  
Unit 6 Results Pages & Results - Results Display Method - Unique Result  
Unit 7 Results Pages & Results - Results Display Method - Points Table  
Unit 8 Results Pages & Results - Results Display Method - Unique Results & Groups  
Unit 9 Results Pages & Results - Using Decision Nodes To Create Results Pages  
Unit 10 Results Pages & Results: How to Create a PDF of Your Results Page  
Unit 11 Results Pages & Results: How to Delay Showing your Results Page  
Module 7 Email Service Provider & CRM Integrations
Unit 1 How to Integrate Active Campaign  
Unit 2 How to Integrate Aweber  
Unit 3 How to Integrate GetResponse  
Unit 4 How to Integrate InfusionSoft  
Unit 5 How to Integrate MailChimp  
Unit 6 How to Integrate with Drip  
Unit 7 How to Integrate Zapier  
Module 8 Add Virality to Your Decision Tree
Unit 1 How to Add 'Virality' to Your Decision Trees  
Module 9 All About Leads
Unit 1 Analysing Captured Leads  
Unit 2 How to use LeadsHook as a Lead Distribution System  
Module 10 Analytics & Tracking
Unit 1 Analytics & Tracking - Understanding the Real Reason for Tracking -- it's not conversions! [WATCH ME FIRST]  
Unit 2 Analytics & Tracking Overview - Understanding 3 Levels of Tracking  
Unit 3 Analytics & Tracking - Quick & Pain-Free Cross-Domain Google Analytics Tracking  
Unit 4 Analytics & Tracking - Setup Your Tracking in Google Analytics and Facebook in 5 Mins Or Less [GTM Version]  
Unit 5 Analytics & Tracking - Add Adwords Conversions tracking code [Non-GTM Version]  
Unit 6 Analytics & Tracking - Installing & Using a Facebook Pixel  
Unit 7 Analytics & Tracking - Advanced Tracking Using Facebook Events  
Unit 8 Analytics & Tracking - Advanced Browser Tracing [GEEK ALERT!]  
Unit 9 Analytics & Tracking – How to Update Your Existing GTM Container with LeadsHook Tags  
Unit 10 Analytics & Tracking - Firing Facebook Events from LeadsHook and How to Analyse Inside Facebook Business Manager  
Module 11 Marketing Your Decision Trees
Unit 1 Positioning your Decision Trees - Words to Describe Your Decision Trees  
Unit 2 Where Do Decision Trees Fit Into Your Marketing  
Module 12 Data Driven Marketing
Unit 1 How to gain insights about your market using filters  
Unit 2 How to gain insights about your market using pivot tables  
Module 13 Create A Chat Bot That Lives On Your Website
Unit 1 How to Create Your Very Own Chat Bot